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Site Popularity - How to Become Popular with the Search Engines

AltaVista is one of the many search engines that looks at your site's popularity. What is site popularity? Site popularity is the measurement of how many other sites have a link to your site. The equation figures that if 50 other sites link to yours and a competing site has 35 links to theirs than your site will be listed first. The goal is to get your link on as many other sites as possible, the same goal your marketing plan should have anyhow.

How to Achieve Site Popularity?

There are many steps you can take to achieve popularity, here are a few:

  • Link submission to Free For Alls (FFAs), smaller search engines and directories.
    • Purchase link blaster software that sends your site's url, title and description to a mulitude of search engines & directories. I use Trellian's Submit Wolf Pro for this task. It submits to "over 500,000 Search engines and Directories." If you'd like more information about them, click here.
    • Submit your site to online classified ad sites. I use another product by Trellian called, Classify Pro. You can get more information here.

  • Link Swapping
    • Start a 'Links' section on your own web site, go to any search engine and search for sites that would be of interest to your visitors (be sure to place target=new or target=_blank in the link code. This way your visitors never lose your site in the background).
    • Place those sites into your links page first.
    • Then, email the webmasters of those sites and let them know you've placed the link into your site.
    • More often than not, smaller sites will return the favor.
    • For bigger sites, go to their site and see if a link submission process is in place and follow it.

  • Guestbooks and Discussion Boards.
    • Visit sites' guestbooks and leave your compliments along with your site's url.
    • Go to Discussion boards and leave your advice (which is great for creating expert status) and leave your URL and tagline as part of your signature
How to Check Your Site Popularity?

Traffic Zap.com

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