Domain Name
www.YOURNAME.com /.net /.biz /.info /.tv /.org. /.ws /.cc or /.bz
Your industry dot something - your company's address for potential visitors to find you on the world wide web.Pricing is as follows (all information below has been collected from the Verisign web site)
| Commercial - .com $35.00/year |
Generic - .net $30.00/year |
Business - .biz $35.00/year |
| Information - .info $35.00/year |
Television - .tv $50.00/year |
Non-Profit - .org $25.00/year |
| Web site - .ws $35.00/year |
.cc $35.00/year |
.bz $35.00/year |
Before purchasing a domain name, read the Search Engine section to choose wisely for higher rankings.
Check to see if your new domain name is available:
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Web Hosting
If your company does not own a server then you'll need somewhere for your web site to reside. Web hosting companies sell server space at a rate more cost-effective than purchasing your own server.
1-2-3's of Internet Marketing is hosted [and has been since 1998] with FutureQuest. I have tried a company or two with some other sites I've created since and always return for the customer service and quality here.
For a beginners guide on choosing a hosting company, click here.
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Web Designer
If you have a designer in-house, then you'll need to hire a web designer.
Pricing for a web designer can range from a 3 page web site for $500 and can grow to an infinite number. There's two methods of figuring a price for web designing - A.) hourly rate and B.) rate by project. A web designer who types out the code to create the page will charge by the hour. They will have more control over the code and the size of the code, which will aid in having a faster download. A web designer who uses a WYSIWYG, such as FrontPage, will charge by the project. Nowadays there are little pricing differences between the two types of designers. Quality is close to equal as well.
Recommendation: I always forward requests for a web designer to Heartistic Designs. I have worked with the designer on several contracts over the past 3 years. Her customer service and quality of work is always above and beyond expectation.
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E-Commerce Needs:
Suggestion: PayPal or another service that allows you to accept a check online. USA Today says that services like Paypal are "Helpful for home businesses" and "If you run an auction or a small Web site selling homemade items, you can request payment via Paypal. Just fill in the payment information, and send it out like a bill." Read the article here.
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Submission Software
Search engine [and if needed, classify] submission software is a must for those wanting to increase their visibility on the engines. This type of software *blasts* your site's description and location to 1,000's of sites. As you learn in the 'Search Engine' Section, some search engines include in their algorithmm the quantity of sites that list your web site. In other words, the more sites that have your link - the better ranking your site becomes in those engines.
Recommended Software: Trellian's Submit Wolf Pro and submitting to classifieds, Classify Pro.
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Search Engines Tracking Software
Once your start implementing search engine marketing strategies to optimize your visibility, you will need to measure your results. Web Position Gold TM is the software used by online marketing professionals, including myself. You will track your results and see any sudden drops in ranking. The details report helps you compare your site to the top ranking sites ahead of you. I recommend purchasing this software prior to submitting your site to the engines because of its doorway creation feature and the analysis of your site feature. If you'd like to download a trial copy, click here. Costs are: Standard Edition $149 and Professional Edition $349.
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Banner Advertisement Space
Read the Banner Ads section for more information on this type of marketing.
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Sponsorship Fees
Read the Sponsorships section for more information on this type of marketing.
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Mailing List Software
Read the Mailing Lists section for more information on this type of marketing.
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Offline Advertisement
Read the Offline Marketing section for more information on this type of marketing.
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Offline Printing Costs
Every piece of stationary should have your web address on it. Letterhead, business cards, envelopes, flyers and brochures. Everything should include your web address.
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Purchase of Target List
If you do not have an in-house list of email address that have given your company permission to use, then consider the costs of purchasing a list from a broker. Read the Mailing Lists section for more information.
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Market Research Survey
Once your company's site is up and running, you'll need feedback from visitors. There are many ways to acquire feedback and they each have their own cost. Read the Tracking section for more information.
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