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Doorway Pages - Your Entry Way to Higher Rankings
Doorway pages, also known as entry pages, can be highly useful for search engine visibility. These are especially useful for sites that update the front page content frequently.
You can optimize a doorway page with all the techniques learned in this section on search engine visibility (see How to Optimize Web Pages for Better Ratings) without concern with your front page look and content.
If you're using WebPosition GoldTM for tracking your visibility, you'll be happy to know it also has a feature that creates doorway pages for you. It will create individual pages optimized for each of the top search engines using their own standards. If you use this feature, which I highly recommend, then use the following steps to achieve search engine visibility success:
- Create the page using the Page Generator.
- Check the finished generated page using the Page Critic.
- Upload the page to your server.
- Submit the page to the search engine you created it for.
| The "Don'ts" of Creating Doorway Pages |
- Do NOT create pages with irrelevant keywords (keywords having nothing to do with your page)
- Do NOT create pages using spamdexing techniques. (small text repeat of keywords, etc...)
- Do NOT create pages using another web site's page/code.
- According to the Page Generator of WebPosition GoldTM, "To avoid 'spamming' the search engine, you should create no more than 1 or 2 pages that 'target' a particular keyword (or preferably a 2-3 word phrase for a single search engine, unless the content is greatly different on each."
Cloaking software is technology that hides the entry pages from web visitors. It allows you to create doorway pages optimized for each specific search engines. This technology directs the search engines 'bots' (robots that surf your site and pulls specific information to determine where in its database your site should go) to view the doorway page created especially for that particular movie.
For more information, read this article located on Search Engine Watch.
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