First Webinar Recorded and Ready for Viewing!

  August 4, 2011 - it is reported that Elizabeth Varian, 1-2-3's of Internet Marketing Coach, survived her first webinar presented on Ustream. "The chat room was busy and the ads were plenty. " Overall, Elizabeth felt good about the final … [Read more...]

Me? An Expert?!?! Really!?

After 10+ years in business helping owners get their businesses onto the Internets super highway, I am still shocked to find the fear in people’s eyes when I tell them I do “Expert Marketing”.  They will cow down, slump over and stammer words out … [Read more...]

“B2B” Defined

Stands for "Business to Business." A business that markets its products or services to other businesses. Source: SEMPO … [Read more...]

“Ad Views” (Impressions) Defined

Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impressions, due to browser caching. Corresponds to net impressions in … [Read more...]

“Audience” (also, Target Audience) Defined

The number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle. … [Read more...]

Mastering One Internet Marketing Strategy at a Time

Well, every other person that you come across these days seems to be involved in the internet marketing business. The internet itself is abounding with success stories and pundits doling out ideas to succeed in the game. But most experts are offering … [Read more...]

How to Create 100 Products A Year And Spend 6 Minutes Marketing

I'm going to let you know the steps for success and you won't regret this! Go here.. … [Read more...]

“Competition” Defined

The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion. It is the product of vying for customers by the … [Read more...]

“Click-through Rate (CTR)” Defined

The number of click-throughs per ad impression, expressed as a percentage. … [Read more...]

“Backlinks” Defined

Backlinks are incoming links to a webpage. Backlinks are important for search engine optimization (SEO) because some search engines, give more credit to websites that have a good number of quality backlinks. Sites with better backlink counts usually … [Read more...]

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