“B2C” Defined

Stand for "Business to Consumer." A business that markets its services or products to consumers. Source: SEMPO … [Read more...]

“B2B” Defined

Stands for "Business to Business." A business that markets its products or services to other businesses. Source: SEMPO … [Read more...]

“Address” (web address) Defined

A unique identifier for a computer or site online, usually a URL for a web site for marked with an @ for an email address. Literally, it is how your computer finds a location on the information highway. Source: Lazworld … [Read more...]

“Ad Views” (Impressions) Defined

Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impressions, due to browser caching. Corresponds to net impressions in … [Read more...]

“Ad Copy” Defined

The main text of a clickable search or context-served ad. It usually makes up the second and third lines of a displayed ad, between the Ad Title and the Display URL. Source: SEMPO … [Read more...]

“Ad Clicks” Defined

Number of times users click on an ad banner or text ad. Source: Lazworld … [Read more...]

“Above the Fold” Defined

A term borrowed from print newspapers that references the top portion of a Web page that is visible without scrolling. Web designers typically recommend that important information should be included above the fold.  Typically 468 pixel height from … [Read more...]

“A/B Testing” Defined

A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw. (A) version is normally your existing design ("control" in statistics … [Read more...]

“Online Store” (E-commerce) Defined

An online storefront is a web site that enables visitors to find, order and pay for products and services. Online storefronts typically include catalogs, shopping cars and payment processing systems. There are many storefront options that can … [Read more...]

“Mobile Advertising” Defined

Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices. … [Read more...]

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