How to Optimize Web Pages for Better Ratings

Search Engines utilize different criteria for obtaining results. It is in your site's best interest to learn the different methods. The following should be implimented to become "search engine friendly":

Meta tags: title, keywords, description

The meta tags are a very important part of the HTML code of your webpage. The code is not displayed in your design but it will be used by search engines such as google, yahoo and others to display your page in search results.Most meta tags are added inside the header part of the webpage. The most important tags are the title, description, keywords and robot tags.

The title tag and the meta description and keywords tags should include keywords relevant to the content of the webpage they describe. You should also consider the length and the order of the characters/words included in each of the meta tags. Note that the search engine robots read from left to right and those words that come first are more important than those that come towards the end of the page.

Title Tag

  • It could be said that the title is one of the most important factors for a successful search engine optimization of your website. Located within the <head> section, right above the Description and Keywords tag, it provides summarized information about your website. Besides that, the title is what appears on search engines result page.
  • The title tags should be between 10-60 characters. This is not a compulsory but it is a relative guideline.

Meta Description Tag

  • The description tag should be written in such way that it will show what information your website contains or what your website is about. Write short and clear sentences that will not confuse your visitors.
  • The description tag should be less than 200 characters. The meta description tag also has a great importance for the SEO optimization of your page. It is most important for the prospect visitor when looking at the search engine result page - this tag is often displayed there and helps you to distinguish your site from the others in the list.

Meta Keywords Tag

  • Lately, the meta keyword tag has become the least important tag for the search engines and especially Google. However, it is an easy way to reinforce once again your most important keywords. We recommend its usage as we believe that it may help the SEO process, especially if you follow the rules mentioned below.
  • The keyword tags should contain between 4 and 10 keywords. They should be listed with commas and should correspond to the major search phrases you are targeting. Every word in this tag should appear somewhere in the body, or you might get penalized for irrelevance. No single word should appear more than twice, or it may be considered spam.

Meta Robots Tag

  • This tag helps you to specify the way your website will be crawled by the search engine. There are 4 types of Meta Robots Tag:
  • Index, Follow - The search engine robots will start crawling your website from the main/index page and then will continue to the rest of the pages.
  • Index, NoFollow - The search engine robots will start crawling your website from the main/index page and then will NOT continue to the rest of the pages.
  • NoIndex, Follow - The search engine robots will skip the main/index page, but will crawl the rest of the pages.
  • NoIndex, NoFollow - None of your pages will be crawled by the robot and your website will not be indexes by the search engines.
  • If you want to be sure that all robots will crawl you website we advise you to add a "Index, follow" meta robot tag. Please note that most of the search engine crawlers will index your page staring from the index page, continuing to the rest of the pages, even if you do not have a robot tag. So if you wish your page not to be crawled or to be crawled differently use the appropriate robot tag.


Comment Tags

  • These are tags that are used by webmasters and developers for location and layout markers. Turns out a few search engines have included comment tags in their algorithm.


Alternative ("Alt") tags

< IMG WIDTH=490 HEIGHT=90 SRC="ban_490marketing.gif" ALT="Free guide to internet marketing with tips & techniques on successful online promotion"> **
  • The "Alt" tag is mainly used for those Internet surfers that surf with their images turned off. They want content only and seek a faster download.
  • Use your keywords in the image "Alt" tags,.
Free guide to internet marketing with tips & techniques on successful online promotion
This is what your visitors see and if you place your cursor over the graphic you'll see the text in your Alt tag


Percentage of Keywords in Body

  • The more your keywords show up within the text of your pages, the better your chances of optimizing your site's visibility for these words.
  • DO NOT, however, repeat your words over and over. That is known as 'Spamdexing" and it is likely to get your site kicked out of the search engines' databases, you'll sound like kindergarderner to your audience.


Text Links

Search Engines
  • Use your keywords as text links navigating within your site.


Web Sites using Frames

  • If you are using frames, you have probably heard it is difficult to get high visibility on Search Engines. This is not completely true. Use <NOFRAMES> 'No Frame' Tags</NOFRAMES>. Put your main keywords between the tags. Since most browsers are able to view frames, most of your visitors won't see this. Using complete sentences, will offer a professional look for the few that are still using older browsers.



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