1-2-3's of Internet Marketing
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Offline Marketing

Don't expect all of your targeted audience to come flocking to your site from online marketing only. Take into consideration your current customers that are new to the internet or prospective customers that pick up your brochure and get excited to know they can visit you online.

  • Add your URL to all stationery, business cards* and supplies with company address. You may be surprised who will contact you simply because you're online.
  • Create brochure to your customers announcing your new web site and the features it will offer them.
  • Advertise in newspapers and magazines
  • One company even put up a billboard simply saying, "Come visit us online at ...". I visited the site when I got home just to see what it was.
  • Television/radio commercials.
  • Bus Stop Bench Signs
  • * Vista Print is currently offering 250 free business cards. I ordered from their premium offer (250 for $9.99). Here's a view of the card I chose.

    Want to know more about offline marketing?
  • Developing your Verbal Logo
  • How to Advertise Your Business on Cable TV--Big Results, Low Cost
  • Is Your Toll Free Number Increasing Your Bottom Line Profits?
  •  Marketing Strategies
  • Affiliate Programs
  • Awards
  • Banner Advertising
  • Barter
  • Budget
  • Classifieds
  • Email Marketing
  • Guest Books
  • Marketing Plan
  • Networking
  • Newsgroups
  • Offline Marketing
  • Press Releases
  • Search Engines
  • Sponsorship
  • Web Rings
  • Web Site Extras
  • Web Site Monitoring
  •  Here's What They Say:

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    Copyright © 1997- Elizabeth M. Varian. All rights reserved.