Email marketing used to be simply placing an ad in an existing e-zine (pronounced e-zeen)1 or purchasing a bulk email software and blasting an advertisement out to the world of unsuspecting email recipients.
Email marketing today can have a large impact on existing and potential clients with correct use of many tools ranging from the small, but highly important, corporate signature line to more high tech audio and/or video commercials. All are delivered directly to the recipients' email boxes with in seconds after deployment.
According to Jim Sterne in his article, In Praise of Email, published in Inc. Magazine... "When deployed correctly, E-mail remains one of the most effective weapons in the marketer's arsenal. Yes, the Web is rich in color, texture, and multimedia effects of all kinds. But the Web is only the face of the Internet; E-mail is its voice."2
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1 INT Media Group, Inc, E-Mail Marketing Ref.
2 Sterne, In Praise of Email
