Effective and Standardized Communications
Email is becoming a more widely used form of business communication. Unfortunately, due to its ease of use, it also has become a communication that tends to lack proper grammar and professional etiquette and style.
Therefore it is in a company's best interest to create a standard for sending out emails, i.e.:
With the ease of creating viral email wthout intention, all outbound email has a potential of becoming a marketing piece.
Have sales persons and in-house employees visit Using E-Mail to the Max - Work Smarter With E-Mail to brush up on writing business quality emails. This guide "contains a wide range of ideas and instructions on how to make the best use of your e-mail capabilities, how to write effectively on your e-mail system, and how to avoid the pitfalls - personal, professional, and legal - associated with using the e-mail system effectively." 17
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17 Direct Contact, Using E-Mail to the Max - Work Smarter With E-Mail
