“Ad Views” (Impressions) Defined

Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impressions, due to browser caching. Corresponds to net impressions in … [Read more...]

“Audience” (also, Target Audience) Defined

The number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle. … [Read more...]

How to Create 100 Products A Year And Spend 6 Minutes Marketing

I'm going to let you know the steps for success and you won't regret this! Go here.. … [Read more...]

“Competition” Defined

The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion. It is the product of vying for customers by the … [Read more...]

“Click-through Rate (CTR)” Defined

The number of click-throughs per ad impression, expressed as a percentage. … [Read more...]

“Buzz Opportunities” Defined

Topics popular in the media and with specific audiences that receive news coverage or pass along recommendations that help increase exposure for a brand. Ways to uncover potential buzz opportunities include reviewing incoming traffic to a web site … [Read more...]

“Buzz Monitoring Services” Defined

Services that will email a client regarding their status in an industry. Most buzz or publicity monitoring services will email anytime a company's name, executives, products, services or other keyword-based information on them are mentioned on the … [Read more...]

“Click-through” Defined

Term used to measure the number of users who clicked on a specific Internet advertisment or link. … [Read more...]

“Brand and Branding”

"A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with … [Read more...]

“Brand” Defined

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that … [Read more...]

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