Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impressions, due to browser caching. Corresponds to net impressions in … [Read more...]
“Audience” (also, Target Audience) Defined
June 7, 2012 By
The number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle. … [Read more...]
“Click-through Rate (CTR)” Defined
May 13, 2012 By
The number of click-throughs per ad impression, expressed as a percentage. … [Read more...]
“Click-through” Defined
April 23, 2012 By
Term used to measure the number of users who clicked on a specific Internet advertisment or link. … [Read more...]
“Brand” Defined
April 21, 2012 By
A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that … [Read more...]
“Brand and Branding”
"A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with … [Read more...]