“Keyword Advertising” Defined

Keyword advertising is a marketing process that uses key words that potential customers enter into search engines to find product or service information. Keyword advertising is usually paid for by a fixed fee or bidding process. To Keyword advertise, … [Read more...]

Google AdWords verses Facebook Ads

Google pioneered the form of advertising now known as Pay Per Click advertising or PPC for short. Google's PPC advertising is formally called "Google Adwords". With Google Adwords, advertisers are given the opportunity to post advertisements on the … [Read more...]

So, You Want to Make Money Online? But Don’t Know Where to Start?

Everyone has told you that if you want to make real money outside your regular job, you have to go on the Internet. You have no products, you have no services and no idea where the heck to begin. Below is the advice I give when people come to me … [Read more...]

Google PPC vs Facebook PPC ads – Which is better for you?

In the advent of the social media rave, many internet marketing professionals are increasingly finding themselves wondering where their PPC (pay-per-click) dollars would do better spent – on Facebook or in the traditional medium that we have always … [Read more...]

“Co-Marketing; also known as Joint Venture Marketing (JVs)” Defined

Co-marketing (or Joint Venture Marketing; JVs) is where two or more parties combine marketing efforts.  They advertise each other with the common goal of building each others' lists and/or sales revenue. … [Read more...]

Why advertise on a High Google PageRank site?

Online advertising has changed a great deal over the years. There were days when many people didn’t know about advertising online, or the efficiency and exposure of online adverts. But now, increasing number of companies advertise online and almost … [Read more...]

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