Google AdWords verses Facebook Ads

Pay Per Click Campaigns

Google pioneered the form of advertising now known as Pay Per Click advertising or PPC for short. Google’s PPC advertising is formally called “Google Adwords“. With Google Adwords, advertisers are given the opportunity to post advertisements on the results of keyword search engine queries. The great thing about Pay Per Click advertising is that, as the name implies, advertisers only have to pay when someone clicks on their ads. This was a great improvement over the old system of online advertising which was “Cost Per Impression”. With Cost-Per-Impression, advertisers paid for every time their web ad is viewed. This was not a very cost effective form of advertising because this causes the advertiser to pay for many views of the ad but not actual clicks to their site.

 

On the other hand, if someone searches a keyword, sees your ad, and then clicks on your ad–that is an extremely qualified lead. Of course, not everyone who clicks on the ad will end up buying the advertised product or service, but the conversion ratio is remarkably higher. Until recently, Google Adwords was by far the most cost effective form of advertising on the internet. Many small businesses and affiliate marketers continue to use Google’s Pay Per Click advertising to create large profits.

 

There is a new player on the scene though when it comes to Pay Per Click Advertising. This opportunity has come through the advent of Social Networking. Specifically, Facebook’s Pay Per Click advertising has afforded an advertising platform that is arguably more effective than Google Adwords. The great thing about Facebook Pay Per Click Advertising is that you can target not just a specific keyword, but you can target a very specific type of person with your advertising.

 

For instance, with Facebook Pay Per Click advertising, let’s say you are selling promise rings. You can actually target females between the ages of 13-18 who list “Christianity” as an interest. With Facebook’s advertising platform you can actually choose between cost per impression and cost per click. Whereas many cost per impression platforms are not very cost effective, Facebook is a different story. Because what Facebook allows is targeted cost per impression which you can find nowhere else. But with Facebook Cost Per Click you can actually build an extra layer of qualification. You already know that if a person is seeing your ad, they are the kind of person who would be interested in buying it. Additionally, if they click on your ad, you have to know that with a good landing page your conversion ratio should be greater than 25%. A conversion ratio of 25% is phenomenal and it is possible to do even better with Facebook pay per click advertising.

 

It is greatly advised that you try both of these methods of advertising. As it turns out, both methods of advertising are stellar. However, some products sell better on Facebook, but others do better on Google without all of the targeting. Although Facebook allows you to target more, sometimes this can be a hindrance because you may profile your buyers incorrectly. So try them both and share your experience of what works best!

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Elizabeth Varian is the Platinum Marketing Trainer committed to teaching people real online marketing strategies that drives traffic and generates sales! Buy courses today at Online Marketing Training Courses

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