Banner Advertising
Banners are commercials on the internet. Like television commercials, banners have a few seconds to get their message across to the viewers. Create at least five banners. Having an inventory will save some time in the future. Include sizes from 100 x 100 pixels, 120 x 60 pixels, 468 x 60 pixels and 498 x 90 pixels with a variety of animated and static. Keep the animated file size below 10k and static under 7k. Adding words; such as "Click Here" or "Click here to support our pages" have been studied to increase the CTR [click through rate]. Having animation and questions are also boosters to the CTR. Place banners on sites that are lucrative to your target audience. Sign up for a banner exchange. Banner exchanges are usually free programs that place your banner on other sites and place banners for other sites on yours. There are many exchange programs, research the different programs to find the one that is best for you. Try to place a 200 x 200 banner on the lower right side of the page by the scroll bar. Click throughs have been proven to increase with this strategy. Rotate banners at least once every two months to keep a fresh look. Want to know more about banner marketing? Placing Banner Ads Online: Look Before You Leap!
Online Marketing Strategies | Business & Marketing Library | Online ToolsReference Section |
Banner Advertising
