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Affiliate Programs
Affiliate programs [also known as Associate or Partnership Programs] are ways of getting others to advertise for you or, on the other side, to earn money advertising for others.
Administering Affiliate programs
Decide which type of program you want to utilize.
Click-thru - offering anywhere from $0.01 on up to $0.30 per click-thru
Referral-fee - offering a flat rate for referrals
Commission-based - offering a small percentage on commission earned based on a referral
Set up a system of tracking referrals.
The webmasters that choose your affiliate program will advertise your site bringing you more customers
Set up a Terms of Use stipulating all rules and regulations for advertising your product.
Create a newsletter for the affiliates to keep them involved and excited.
Send checks out on time, typically Net 30.
Joining Affiliate programs
Choose a company that you have an interest in or that would be beneficial to your site's visitors.
Place the HTML code on your site with your own recommendation for the site [i.e. "I use this site and love it because.... or have found it to be very effective because...].
Be sure to read the Terms and Acceptance for the program.
Have an understanding of the payment procedures.
Most importantly, make sure that the HTML code you place on your site is exactly as the program specifies.
Find out what happens when [on a commission-based program] a customer returns the product for a full refund.
Keep in mind that if the program uses 'cookies' to track the referrals that 'cookies' can be denied by the visitors and you may lose those referral credits.
To learn more about Affiliate programs or to find one that suits your needs, the following are most helpful:
Sitecash.Com
Associate Programs Directory
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