1-2-3's of Internet Marketing
Getting You the Attention You Deserve
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Resumé / Curriculum Vitae
Elizabeth M. Varian
Contact: auteur@123marketing.com

Objective: A challenging position in Internet/Intranet Marketing, which will utilize my expertise in Web Design, Development and Marketing.

PROFILE

  • I have over 5 years of working experience in Internet/Intranet technology (WEB DESIGN MANAGEMENT, PROJECT MANAGEMENT, DOCUMENTATION, CODING, GRAPHIC DESIGN) in Client/Server environments.
  • Producer of (1) Intranet and (4) Internet sites
  • Presenter at the Proudfoot Global Marketing Meeting on Email Marketing.
  • Executive Produced the CBS E-commerce SportsLine/Super Show New Products Site.
  • Associate Producer of the live video production of CBS SportsLine/Super Show New Products.
  • Managed a ¼ million dollar advertising campaign for sports store.
  • Managed artistic design, produced and launched MarketPlace on SportsLine.
  • Responsible for managing, producing and business development of overall Sports Careers partnership account.
  • Consultant instructor to Gerald Stevens Co. on Search Engine Optimization to provide their site Internet visibility.
  • Redesigned an Indian River Co. fruit company's web site and launched their affiliate marketing program.

QUALIFICATIONS

COMPUTING TECHNOLOGY BACKGROUND:
Operating Systems: MS Windows (3.1/95/98/2000/ME) & NT Workgroup, DOS, & Macintosh
Business Applications: MS Word 2000, MS Access, MS Excel, WordPerfect 6.0, MS PowerPoint, Adobe Acrobat, Page Maker
Databases: Act Dbase, MS Access

WEB DESIGN TECHNOLOGY BACKGROUND:
Programming / Analysis / Documentation: HTML, JavaScript, CGI scripts, DHTML
Web Applications: Siteaid 2.0, FrontPage 2000, WPC web editor, MS Publisher, WebPosition Gold
Graphics Applications: Adobe PhotoShop 5.5, Ray Dream 5.0, PaintShop Pro, MGI Photosuite, MS Photo Editor, Adobe Photo Deluxe, Corel Draw, Corel Photo, Corel Printhouse, Crystal 3-D Impact, Animagic, & MS Gif Animator
Internet Utilities: Usenet, Email, Cute FTP, & WS FTP

BUSINESS ENVIRONMENTS / SITE PRODUCTION / DEVELOPMENT:

  • CBS E-commerce SportsLine/Super Show
  • Proudfoot Consulting, Inc. - organization and change management Intranet
  • Distance Learning products

MANAGEMENT EXPERIENCE:

  • CRM (Customer Relations Management)
  • Project quotation and management
  • Budget management
  • Managed creation of Product Spec Sheets
  • Personnel Management
  • Workflow of Graphic Designers, Programmers, Flash Designer and Content Managers
  • Performance evaluations
  • General staff administration
  • Advertising Department Management

PROFESSIONAL EXPERIENCE

Web Design & Graphics Development
  • Web site Producer of a CRM (Customer Relations Management) program site.
  • Intranet design, development, QA, and maintenance
  • Internet site & Portal site development
  • Designed landing website to enhance offline marketing efforts
  • Presenter at Global Marketing Meeting - topic: Email Marketing
  • Created and set corporate Intranet & Internet design standards
  • Marketing content editing.
  • Created Distance Learning product environment
  • Created video business plan presentation for potential investors
  • Managed redesign of corporate site and video libraries
  • Designed full color and b/w magazine and newspaper ads

E-commerce Producer / Senior Producer

  • Managed print ad campaigns
  • Created online landing pages to enhance offline marketing efforts
  • Senior producer of site for "The Super Show"

Marketing Producer

  • Tradeshow Marketing
  • Business Development
  • Partner Relationship Management
  • Various marketing campaign including Banner Advertisement
  • Site Producer
  • Optimized websites toward target audience to capture and sustain visitors
  • Presented training session on Search Engine Optimization
  • Customized and launched an affiliate program
  • Classified monthly marketing program

E-Commerce Marketing & Ad Campaign Management

  • Created and launched Marketplace on SportsLine.com
  • Budget Management
  • Rate and Placement negotiation for Newspaper, Magazine, and Internet media

Business Design

  • Designed marketing inserts for billing statements
  • Designed billing statements
  • Assisted IT department to create a billing department that utilized reverse rendering

EMPLOYMENT HISTORY

1/2001 - Present Web Design & Graphics Development Consultant Proudfoot Consulting, Inc.,
PB Gdns, FL
7/2000 - 11/2000 Vice President, Web Development AllVideo Network.com,
NP Beach, FL
10/1998 - 7/2000 E-commerce Producer / Sr. Producer
Marketing Producer
Marketing Coordinator
CBS SportsLine.com,
Ft. Lauderdale, FL
7/1998 - 12/1999 Internet Marketing Consultant Various Businesses
Ft. Lauderdale, FL
4/1998 - 8/1998 Marketing & Ad Campaign Manager
Billing Department Manager
Online Consulting Group, Inc.,
Deerfield B, FL

PROFESSIONAL DEVELOPMENT
Liberal Arts, 1992-1995, Des Moines Area Community College, Ankeny, IA

REFERENCES: Available upon Request

WEB SITE REFERENCE:
1-2-3's of Internet Marketing - http://www.123marketing.com
Additional available upon request.

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